Puffin Book Cover Design Competition - Brief 1.

The Brief...

Alice’s Adventures in Wonderland by Lewis Carroll

Alice’s Adventures in Wonderland was first published in 1865 and has remained in print ever since. Next to the Bible and the works of Shakespeare it is one of the world’s most widely translated works of literature and is the most famous children’s fantasy ever written. Full of riddles, puns and wordplay, it will appeal to readers of all ages, whether they are discovering it for the first time or revisiting it once more.

Students are invited to design a whole new cover look for this classic, reinventing it for a new generation of child readers and ensuring that it remains an integral part of childhood.

Your cover design needs to include all the cover copy as supplied and be designed to the specified design template (Cut down B format - 178mm (h) x 129mm (w), spine 13mm wide).

What the judges are looking for:

We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market of both children (to pick up and buy for themselves) and adults (to buy for children). While all elements of the jacket need to work together as a cohesive whole, remember that the front cover needs to be able to work on its own and be eye-catching within a crowded bookshop setting.

The winning design will need to:

• have an imaginative concept and original interpretation of the brief
• be competently executed with strong use of typography
• appeal to the broadest possible audience for the book
• show a good understanding of the marketplace
• have a point of difference from the many other book covers it is competing against
• be able to sit on the shelves of a supermarket as easily as it sits on those of more upmarket bookshops such as Waterstone’s

If I wanted to enter mine to the actual competition THE CLOSING DATE FOR ENTRIES IS 5 P.M. ON FRIDAY 23 APRIL 2010.